Sunday, April 3, 2011

The Action Elements Periodic Table

I don't know about you but when I have a mountain of marking to do I often irrationally find trivial things to focus on that I would normally ignore. I was taking a break one night and looked at the family DVD selection ("... hmmm Transformers ... nah, I don't think I want to watch that") and then flipped through the hundreds of channels up in the numbers that I usually ignore ("... Oh, Transformers that looks good."). So I was watching the movie and noticed that the cable channel (Rogers Communcation, The Action Network) is using icons of chemistry to sell their programming.





From Apr 3, 2011
You can see one icon on the left where they use the icon of the periodic table to organize the elements of action movies. What is facscinating is the care that someone on their design team used to organise the elements and use them consistently in their advertizing ...



Each element has a symbol and an atomic number that correspends to the attached table.



Their elements can only be partically sorted out from the small bit that I saw during one movie. The symbols are someone straightforward but other are more cryptic (Bz = Testosterone?).I could not find a systematic treatment on their webpage and I oddly haven't seen anyone comment online on this odd use of our icons. This is their element list as far as I can determine:

Element/ Symbol/ Name
#
1/
2/ Ka
3/ Ex
4/ Vi/ Violentium
5/ Hk/ Hunkium
6/ B/
7/ Bu/
8/ N/ Ninjane
9/ Sx/ Sexcetylene
10/ V/
11/ Hr/
12/ Cc/
13/ Wa/
14/ In/ Infernium
15/ Ad/
16/ Ht/
17/ So/
18/ G/
19/ Te/
20/ J/
21/ H/
22/ D2/
23/ Ff/
24/ Cr/ Chromium
25/ Ev/
26/ Sn/ Sniperite
27/ P/ Punchium
28/ K/ Kickium
29/ Bm/ Bombtane
30/ D
31/ Rr/ Rocktane
32/ C/ Corpse
33/ R
34/ S*/ Swearite
35/ F
36/ Ro/ Robotane
37/ M/ Monsterane
38/ Hg/ Hangrenadium
39/ Jp
40/ E
41/ Nk/ Nudium
42/ Zb
43/ Fa
44/ Je
45/ Wp/ Warpium
46/ Lz
47/ Ai/ Air
48/ Bz/ Testosterone
49/ Bb/ Bruise
50/ O
51/ I/ Insultane

This was not what I should have done with my last hour. Oh well ... Back to marking.

2 comments:

marsht9 said...

Very clever. I think you will also like my WHMIS Warble http://bit.ly/hInu8i

and HAZCOM Song
http://bit.ly/e88T9g

none said...

Over abundance of awesomite; Thanks. :-)

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For a while it was all about research and then it was all about teaching and now it's all about trying to find a balance while teaching at a small liberal arts and science university.